Introduction: In the early 2000s, Software as a Service (SaaS) emerged as a groundbreaking concept, often referred to as “the cloud.” Over the years, SaaS has […]

In the competitive landscape of SaaS customer success has emerged as a critical business function. It goes beyond customer support or account management by focusing on […]

The term Product-Market Fit was coined by Marc Andreessen, co-founder of venture capital firm Andreessen Horowitz. He defines PMF as “being in a good market with […]

Venture capital and private equity are both forms of investment that provide capital to companies in exchange for an ownership stake. However, there are significant differences […]

Sales and customer success are two critical departments within a company that work closely together to ensure the success of the business. While sales is responsible […]

When a CEO manages every functional area of a business, there are several potential disadvantages that can arise. These include: Lack of specialization: A CEO who […]

We’re in SaaS, we love metrics!  Speak to anyone in SaaS and they can explain and define ARR, MRR, NPS, LTV, CAC, ARPA, CLTV, and NRR… […]

Yesterday I commented on a very good post by Kyle Racki the CEO of Proposify with the title “If I can just hire more engineers we’ll […]

Developing a successful go-to-market strategy for a SaaS business requires careful planning and consideration of several factors, including: A successful go-to-market strategy requires a deep understanding […]