Leads are nice.
Pipeline is better.
Revenue is king.

Yet too many SaaS teams still obsess over vanity metrics—MQL volume, email open rates, or social reach—while completely ignoring the real indicators of go-to-market performance.

At SaaSili, we’ve worked with enough SaaS companies to know this:
Growth doesn’t come from strategy decks or dashboards. It comes from execution—and the right metrics to measure it.

Here are the 3 GTM metrics we track religiously across every SaaS execution sprint:

1. MAP Adoption

Most partner programs fail because no one knows who’s doing what—or by when.
MAPs fix that.

(Mutual Action Plans)

A Mutual Action Plan is a simple, collaborative roadmap between you and your partners or internal teams. It outlines who owns what, timelines, and checkpoints to move a deal or campaign forward.

Why MAP Adoption Matters:

• Brings clarity and accountability to partnerships
• Helps prioritize active partners over passive ones
• Creates trackable progress toward pipeline creation

📉 Without MAPs, most “engaged partners” end up doing… nothing.
📈 With MAPs, they become revenue contributors.

Metric to track:
→ % of partners with active MAPs in play over the last 60 days

2. Co-Sell Pipeline Volume

(Because engagement ≠ execution)

Every SaaS company wants partners to “co-sell.”
But most don’t track what that actually means—or how much joint pipeline is moving.

Co-selling means collaborating on real opportunities: shared prospects, joint value props, and defined sales roles.

Why Co-Sell Pipeline Matters:

• Measures actual GTM motion, not hypothetical intent
• Increases win rates (co-sell deals often close 20–30% faster)
• Encourages deeper alignment between sales teams and partners

Forget “how many partners are trained.”
Ask instead: How much pipeline are we co-creating with them?

Metric to track:
→ $ value of active co-sell opportunities across partners

3. Partner-Sourced Revenue

(Your GTM scorecard)

This is the bottom line.
If your partner program isn’t closing deals, it’s just a glorified marketing channel.

Why Partner-Sourced Revenue Matters:

• Tells you which partners are truly valuable
• Justifies continued investment in partner enablement
• Keeps the focus on outcomes, not activity

Want to know if your GTM execution is working?
Stop measuring meetings. Start measuring money.

Metric to track:
→ % of total revenue attributed to partner-sourced deals (quarterly)

So Why Aren’t More SaaS Teams Tracking These?

Because they’re harder than lead gen.

They require:

• Cross-functional alignment
• Real attribution frameworks
• A willingness to ditch fluffy KPIs

But this is where real growth happens—not in webinars or workshops, but in MAPs, co-sell motions, and booked revenue.

At SaaSili, We Don’t Just Measure These—We Build Them.

In 90 days, we help B2B SaaS companies:

✅ Roll out MAPs across active partners
✅ Launch co-sell campaigns with real attribution
✅ Track partner-sourced revenue across every motion

If your dashboard looks good but growth is flat—it’s time to rethink your GTM metrics.